Positive goal oriented communication enhances performance?

This weekend I had two experiences with LFR (Looking for Raid) in WoW (World of Warcraft). LFR is an in-game tool that lets you sign up for a raid event with 24 other players facing some of the tougher challenges in the game. Both experiences relate to what happens once a raid is unable to handle the game challenges they encounter.

The first episode happened in a raid where there was were little communication going on between the players, and the little communication that was there was either casual or negative. The moment the raid started to have performance problems or wiping as it is often called, the negative comments in the raid chat channel increased and players were looking for someone to blame rather than looking for solutions. As the raid had no established leadership and no one trying to hold the team motivated, annoyed players left the raid rather than trying to collaborate and look for a solution. This is where episode two becomes interesting. Later during the same weekend in another raid the same level of chatter was going on, but this time there were also a few people trying to lead the group. The raid encountered the same performance problems as in the first episode, but due to the presence of leadership very few players decided to leave. The presence of leadership analyzing the problem and working on finding solutions kept most players focused and motivated, and having these solutions solving the problems kept the raid from loosing any more players as the raid progressed.

It seems that even the smallest presence of leadership or guidance is enough to motivate a team to continue working on overcoming problematic challenges that the game throws at them. For collaboration to work this part of the collaborative effort must be kept present and positive. For LFR in WoW this is a role that one or more players need to perform, but it should be possible to introduce mechanics in the game that would help motivate players into taking on these types of responsibilities. Motivational game mechanics that create a solid communication platform for positive social interactions is an interesting design challenge for MMORPGs today, but so far I have yet to see any attempts on solving this aspect of game play.